
Keurig Dr Pepper purchased premium water brand Core Nutrition three years earlier, adding Core Hydration, a nutrient-enhanced bottled water, and Core Organic, a USDA-certified fruit-enhanced hydration beverage. Coca-Cola has Smartwater, and PepsiCo owns Lifewtr in the trendy functional premium water category.

Nestlé acquired Essentia Water, a maker of ionized alkaline water, last March. It's a big reason why CPGs looking to boost sales are bulking up their presence in this space. Mordor Intelligence projected the global functional water market will show a compound annual growth rate of 7% from 2021 to 2026.

The health halo, coupled with its environmentally friendly packaging and clever marketing, no doubt has helped it stand out from other upstarts and big-name brands. The water is tapped right from the source and later bottled, maintaining all of the original electrolytes, according to the company. Liquid Death notes on its website that unlike big brands that simply repackage municipal water, its liquid comes from the Alps. While bottled water remains popular, the category has long been dogged by sustainability questions around the more commonly used plastic packaging. Liquid Death has grown quickly in large part to unorthodox branding - its tagline is "murder your thirst" - clever brand names and aluminum packaging. TechCrunch noted the current $75 million funding round valued the company at $525 million. Less than a year ago, Liquid Death was valued at $165 million, PitchBook reported. The startup has raised $125 million altogether. The fast growth has increased how much Liquid Death is worth and the amount of money it has been able to raise over time from investors. Revenue has soared from $3 million in 2019 to nearly $45 million last year. Liquid Death’s co-founder and CEO Mike Cessario told TechCrunch the water is now carried at more than 29,000 locations in the U.S., including Whole Foods, Target, Safeway and 7-Eleven stores. Start comparing and see the results for yourself.While its name may signify a dying brand, Liquid Death's recent success shows it's anything but a has-been in the competitive water sector. Get the water test results from companies who make other waters you drink. There is plenty of information out there. There are so many things changing after ditching other popular water products that I'm not going to keep going.īasically do some research into reverse osmosis water compared to clean water sources not stripped of minerals. Hydration is much better with proper minerals in the water. We have both noticed the benefits in many areas. I myself, and my lady, have been drinking this product for a couple months now since I found out many horror stories about other bottled water products and even community tap water. The point of Liquid Death and the absence of plastic in their product is your health. They don't squeeze out all of the minerals like these other companies who are filtering contaminated water and reselling it to you as purified drinking water!
#Liquid death water full
Liquid Death has that earthy, almost salty flavor because it is full of naturally occurring minerals from the source they claim to collect the water in the mountains. And the ph levels of most of them are acidic and actually as bad for your teeth and organs as soda.

But you are not getting the natural minerals you need from most waters out there. Sometimes companies may "infuse" their product after filtering with SOME minerals. If you do some reading about the water most people buy or drink, you'll find some scary shit! REVERSE OSMOSIS WATER IS BAD!!! Demineralized water being consumed is like drinking distilled water! It's bad for you.
#Liquid death water plus
Plus aluminum is better than plastic for any consumable product to be contained in, no microplastics entering our bodies. The source of the water and it's mineral content and ph levels are what is important. It's not about just the look of the can and it being JUST water. Everyone I see reviewing Liquid Death have not done their research on why a product like this is important.
